Work
Senior Service Designer at PwC, but titles rarely define me. I wear different hats from UX to CX, across a breadth of different sectors: digital government (GDS), healthcare, retail and finance/banking.
I believe in making things work, open and last. Still toes-deep into my design career, but the goal is to grow into a T-shaped hybrid.
Recent work
[This bit is currently WIP.]
Pre-design experience
Creative strategy for a digital agency, working with brands like The Marriott, Hublot, The Macallan
Helping a biotech start-up come to life, in a small marketing team of three
Freelance copywriting + working in a whisky bar for 7 months
Academic projects
Currently writing a dissertation on designing for death
Proposing a patient-centric healthcare system in Hong Kong
Developed a blueprint for a food market in London for the visually impaired
Wrote a COVID-resilient business proposal for beauty SMEs in Colombia