CV

My journey started in Hong Kong, before London, where I design for all kinds of experiences. I’m very lucky I get to call this work mine.

In my past life, I worked in marketing, brand and copywriting from start-up, agency to freelance.

Experience

  • Senior Associate in Consulting, working across various sectors (government, healthcare, finance/banking, retail).

    • Service transformation for a B2B field service company

    • Service design for the largest pension scheme in Europe

    • UX design lead for a digital bank (mobile app)

    • Service design for omni-channel retail experience

    • Interaction design for a government service (public beta)

  • Sole copywriter at a digital agency including content strategy, marketing and PR/brand development.

    • Copy for brands like Hublot, The Macallan, Marriott Bonvoy

    • Social listening for Marriott International

    • Email marketing for Marriott APAC

    • Content strategy for travel retail and luxury hospitality campaigns

  • My first internship at a biotech start-up that led to a part-time role during my final year of university.

    • Social media and marketing material (EDMs, website, ads)

    • Developed the founding blog from ground-up (‘Raze Reads’)

    • Creative ideation and production for media (photography, film, graphic design)

    • PR management, including outreach and engagement with over 150+ influencers

Education

MRes Healthcare & Design @ RCA & Imperial

BA Design Management & Cultures @ UAL

Skills

    • Journey maps, service blueprints and strategy (high)

    • Conduct user research to gather insights (basic to mid)

    • Facilitate workshops to develop and validate processes (mid)

    Tools: TheyDo, Figma, Miro, Mural

    • Design wireframes, user flows, and prototypes (mid)

    • Work with a design system and components (basic)

    • Apply web accessibility principles like WCAG (mid)

    • Cross-functional collaboration, working in agile (basic to mid)

    Tools: Figma, Jira, Microsoft Azure

    • Content design for UX, including accessibility principles (basic)

    • Copywriting for social media, SEO, and publication (mid)

    • Understand digital marketing analytics (basic)

    • Brand and venture-building skills (basic)

    • Designing for systems, cybernetics and conversational models

    • General product management

    • Venture design for healthcare innovation

Languages

English, Cantonese, Chinese

About me

    • I’m a ‘Visionary’": I’m drawn to big questions and messy problems.

    • I’m an ENFJ: I thrive on building meaningful relationships both within and outside of work.

    • I’m an ‘Achiever’ (Type 3): I’m motivated by goals and energised by lasting outcomes.

    • I’m a systems thinker: I approach problems with thoughtful leverage, rather than a solution fix.

    • Creativity → I strive for playful and effective novelty.

    • Compassion → I care a lot about doing good for people.

    • Perseverance → What doesn’t kill me makes me stronger.

    • Authenticity → I believe in delivering meaningful work, for the users (and not the middle-man).

    • Perseverance → What doesn’t kill me makes me stronger.

    • Self-development → Life, like design, can be learnt, grown, improved, and do always better.

    • I like to work in the open to invite feedback, reflect and interrogate my thinking.

    • I’m always learning by embracing a WIP mindset and continuously iterating.

    • I ‘listen with my eyes’, a Chinese saying that means being analytical to get answers, rather than simply asking.

    • I’m friendly with uncertainty, and unafraid to pull things apart, break ideas and start again if required.

    • I’m an optimist where more often than not, I will bring a glass-half-full attitude, regardless of where we’re at.

    • I have ADHD, but it means I’ve learnt to harness the power of organisation to make it my superpower.

    • On that note, I also need to be hyper-organised in order to perform well. According to this personality test, I’m 94% more organised than the average person.

    • I’m a Type A doer, driven by efficiency. I gracefully balance this with a discovery-like mindset: asking the right, and many questions, before attempting to answer.

    • My best work usually happens in the morning when I’m meeting-free.

    • My favourite work involves strategic thinking. I’m very fast at processing concepts, and great at simplifying this when required. This is why my work is sector agnostic.